Facebook’s Social media marketing strategy begins with creating a Facebook Business Fan Page. It allow product to provide videos, photos and longer descriptions and testimonials. Other followers can comment on the product pages for others to see. Facebook highly influences in purchasing behavior. Some reasons why Facebook marketing works are, 51% of consumers are more likely to buy a product after liking a brand on Facebook and 56% of consumers are more likely to recommend a brand to a friend after liking the brand on Facebook. Facebook pages are more detailed the Twitter accounts and Facebook can link back to the product’s Twitter page.
- The average cost per click for ads, calculated as the amount spent divided by the number of clicks received.
- Customer can pay according to the 1,000 impressions on an ad (CMP).
- The more actions company gets for their budget, the lower cost per action will be.
- The average cost per person who clicked on ads, calculated as the amount spent divided by the number of unique clicks received. Most probably the cost for click will be less than the amount that customer suggest.
