The design of your website plays an important role in communicating what you do, who you are and how you want to be perceived.
What we do in terms of Web Design:
- Logo Design (when needed)
- Establishing a Website Layout
- Animated graphics and 3D & Flash Animation
Some common web design goals include:
- Brand Awareness or New Brand Establishment
Generally we find that businesses like to build brand awareness through their website and will thus use the branding they have used in the past for their website. If it is a new business or if the branding is out-dated, a website is a great way to establish your business's image.
- Differentiation from competition
If you've discovered since inception that your branding looks similar to that of a competitor or a totally unrelated business, a website can help you differentiate yourself and make your marketing efforts more effective.
- Positive reflection of the desired company image
Sometimes it is difficult to put the desired "image" of your company into an actual graphical representation. Our designer have experience in this area and make this job look easy. Unlike print marketing, web marketing is much more merciful in that you can chop and change easily until the desired result is achieved.
The Web Design Process:
- Logo Design (if needed)
If you do not yet have a logo for your business, we will work with you to define a brief for the design of your logo, where we define your reservations (if any) on the color schemes, look & feel (e.g.. elegant vs. funky), specific elements / graphics you would like used, etc. These items can be defined by considering any existing branding and how you position yourself (how you want to be perceived).
A series of logos is produced based on the brief for your review. Once a logo is chosen adjustments can be made as needed.
- Web Design Brief
Having a logo establish is important as the design should ideally compliment your brand and communicate what you do, while leaving the visitor with the right memorable impression. With a logo designed, we move on to the design of the site, where we define a web design brief. Again, the brief describes your reservations on color schemes, look & feel, specific graphics to be us
- The Design
The design template is done according to the brief and a series of options is provided. Once a design has been chosen adjustments are made as needed.
The artwork moves from the design desk to our developers for implementation. This is where the design becomes a functional website before being uploaded to the web.