Twitter allows companies to promote their products in short messages limited to 140 characters which appear on followers’ home page. Messages can link to the product website, Facebook profile and photos. Some reasons why Twitter marketing works are 50% of people who follow a brand on Twitter are more likely to buy from that brand, 60% of people are more likely to recommend a brand to a friend after following the brand on Twitter.
Customers have to pay when only users follow the company account or retweet, favorite, reply, or click on Promoted Tweet. Company is in complete control. There’s no minimum spend, and can start and stop at any time